About
Us
01
About Us
Who we are
Our vision and mission reflect our commitment to building a trusted ecosystem where businesses, industries, and people can thrive together. They serve as the foundation of everything we do — guiding how we connect, empower, and create lasting impact in Australia and beyond.
Vision
To be the trusted strategic partner for businesses and people on their journey in Australia, while building an ecosystem that connects industries and nurtures growth.
Mission
- Act as a strategic partner for businesses and individuals seeking to establish or expand their pathway in Australia.
- Create a collaborative ecosystem linking diverse industries (F&B, lifestyle, creative, education, and beyond).
- Empower people within and around the business through culture, continuous learning, and opportunities for growth.
- Build meaningful brands that deliver value to communities through products, services, and experiences.
- Operate sustainably to create long-term positive impact on society, the economy, and the environment.
02
About Us
Brand Essence
Core Identity
A creative ecosystem builder that develops not only brands and businesses, but also the people within them — making every individual an essential part of the growth journey.
Positioning
Sufee is more than a holding company. We are a trusted partner and ecosystem builder, connecting industries, empowering people, and creating meaningful brands that shape communities.
03
About Us
Brand Values
Strengthen
People, communities, and industries.
Unite
Ideas, talents, and opportunities.
Foster
Growth, leadership, and ownership.
Empower
Individuals to create meaningful change.
Elevate
Businesses, brands, and futures.
04
People
Founders
Michael Worden
CEO
Vendy Lim
COO
Vivi Yusnita
Business Development
